Few fans of the Premier League like to use the word "playoffs," and for good reason. English football emphasizes the league season above all else. You can only determine the best club in the league by having all the clubs play each other in a big home-and-away series. To give the league title to a club that got on a hot streak in a post-season tournament is tantamount to blasphemy.
In other words, their focus and attention is on the regular season just like college football. It's a point of emphasis. When you emphasize the postseason (as happens in the NFL, MLB, college basketball, NBA, etc.), the regular season is cheapened dramatically.
When you emphasize the regular season (like college football), the postseason is cheapened. At least with college football, there are bowl games plus the big ticket BCS games and the BCS title game. It's the best of both worlds, but because it doesn't look or smell or taste like the NFL some people are upset.
Look, this is how our game is played. College football is what it is because it has found a way to produce an incredible regular season. The EPL has their way of doing things, with great success. To each their own.